Tribe Dynamics provides data-led strategy consulting and influencer marketing technology to the beauty industry. Their international clients include 10/20 of the world’s largest cosmetics companies, as well as a range of smaller independent brands. Key services offered by Tribe Dynamics include deep competitive reports, their Ambassador Relationship Management (ARM) software, and a dedicated team of strategists.
I was invited to design a system for delivering insights written by the Research & Publications team through the ARM software. This process consisted of dissecting the existing long-form reporting structure, testing prototypes with users, and imagining an ideal long-term system. The end results:
- A Figma/Vue.js prototype ready for client feedback.
- An internal transition from producing long-form .pdfs toward writing insights to be delivered in article format.
- A fully-designed, ambitious vision for qualitative insights: UI for client-account manager communication, a note-taking system, and a notification UI pattern for use throughout ARM.